Gavin Turk
Polystyrene & paint on canvas
213 x 153 cms
1997
A white canvas covered in polystyrene balls with the artists signature emerging in a polystyrene ball relief.
Essays
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Brand You - Alnoor Ladha
SHOW
Brand You - Alnoor Ladha
“Starting today you are a brand. You're every bit as much a brand as Nike, Coke, Pepsi, or the Body Shop. To start thinking like your own favourite brand manager, ask yourself the same question the brand managers at Nike, Coke, Pepsi, or the Body Shop ask themselves: What is it that my product or service does that makes it different?…Take the time to write down your answer. And then take the time to read it. Several times.”
- Tom Peters, “The Brand Called You” in Fast Company, Issue 10
As a culture, it sometimes seems that we value the image of people more than we value people themselves. In response to this, we are inundated with frameworks for “identity management”, self-help advice, and the language of personal branding, while the concepts of success and status in the modern era have increasingly become inextricably dependent on the image we create of ourselves. Wealth and power are predicated on a well-honed ‘brand-you’ to use the unsettling language of management guru Tom Peters.
Beginning with the Enlightenment cult of the personality, which saw characters such as Lord Byron come to personify an early notion of celebrity, as new technologies