Gold leaf, black gloss paint & glass on wood
55 x 7.5 x 341 cms
An early 1900’s style shop sign reading Gavin Turk
England as a nation of shopkeepers is a notion attributed to economist Adam Smith and then later to Napoleon who was scathing in his attitude to Britain as a worthy opponent. The artist spent his formative years under the political regime of Margaret Thatcher, herself a daughter of a grocery shop owner, she took on the task of radicalizing the free market and embracing capitalism.
The nostalgia generated by Relations and the other works in the shop sign series reflects a cultural shift from small family run business to global brands more allied to America than to Europe. England is no longer a nation of shopkeepers but factory fodder for corporate consumerism.
The irony of an individualist free-thinking artist being part of a family business is bound up in this paradoxical image. The artist could not have been running the business that the sign implies, his grandparents could perhaps: but then again. They would have sold up long ago. This work suggests that the sign has been found like several other works in the exhibition. A prop from a film found in a junk shop, an accidental readymade, a piece of ephemera rather than the meticulously crafter
artifact that it actually is.
- Turkey Foil - Aurel Scheibler Gallery, 2009
- Gavin Turk Ltd at Paul Stolper - Paul Stolper Gallery, 2009
Brand You - Alnoor Ladha
Brand You - Alnoor Ladha
“Starting today you are a brand. You're every bit as much a brand as Nike, Coke, Pepsi, or the Body Shop. To start thinking like your own favourite brand manager, ask yourself the same question the brand managers at Nike, Coke, Pepsi, or the Body Shop ask themselves: What is it that my product or service does that makes it different?…Take the time to write down your answer. And then take the time to read it. Several times.”
- Tom Peters, “The Brand Called You” in Fast Company, Issue 10
As a culture, it sometimes seems that we value the image of people more than we value people themselves. In response to this, we are inundated with frameworks for “identity management”, self-help advice, and the language of personal branding, while the concepts of success and status in the modern era have increasingly become inextricably dependent on the image we create of ourselves. Wealth and power are predicated on a well-honed ‘brand-you’ to use the unsettling language of management guru Tom Peters.
Beginning with the Enlightenment cult of the personality, which saw characters such as Lord Byron come to personify an early notion of celebrity, as new technologies